An awesome virtual-reality promotion featuring “Doraemon”; required reading about how marketers use your data; the CIA’s writing stylebook; an interview with the author whose work inspired Edge of Tomorrow; Game of Thrones-style state flags; and the music video for the new Sailor Moon theme song. ★
• Japanese snack food manufacturer Glico created a fantastic hands-on virtual-reality promotion featuring “Doraemon,” the time-traveling robotic cat. The U.S. version of the Doraemon cartoon – which is deservedly beloved by generations of Japanese kids – recently debuted on the Disney XD cable channel. [RocketNews24, U.S. Doraemon site]
• Adweek’s in-depth, yet accessible, article on how marketers use your financial, purchasing, TV-viewing, and other data is a must-read. [Adweek]
• In honor of the Central Intelligence Agency’s one-month anniversary on Twitter, PRNewser shares highlights from the official CIA style guide. [PRNewser on Mediabistro]
The content of their Twitter feed alternates between informative and hilarious and is very much worth a follow.
• Author Hiroshi Sakurazaka discusses his novella All You Need Is Kill and its film adaption, Edge of Tomorrow, starring Tom Cruise. (Note: The article is in English.) [The Japan Times]