MARKETING & STRATEGIC PLANNING
- Development of Products & Services
- Identification of Emerging Markets & Trends
- Planning & Execution of Long- and Short-Term Campaigns & Product Launches
- Research & Analysis
- Sales Planning & Promotion
- Vendor Relations & Development
COMMUNICATIONS
- Media Relations & Public Relations: Press releases; media alerts and advisories; assistance with and procurement of assets for news and feature stories; public service announcements (PSAs); newsletters; position papers and letters to the editor; interview preparation; and basic media training.
- Grass-Roots & Social Media: Leveraging (transparent/honest) participation in forums and other social media; Facebook, Twitter, LinkedIn, YouTube and others; blog development; mailing lists (content & list development); and street teams.
- Website Development: Site architecture and content development; collaboration with web- and graphic-design specialists; and utilization of content management systems, including WordPress, Joomla! and Mambo, as well as HTML, CSS, and proprietary languages and systems.
- Special Events: Event publicity and marketing; meeting, convention planning and trade shows; and sponsorship negotiation and acquisition.
- Spokesperson Duties: On- and off-camera (including major market television and radio); traditional print and online; and social media.
ADVERTISING
(Development and copywriting, as well as media buying, sponsorships and strategic partnerships.)
- Collateral Materials: Brochures; flyers; direct mail; point of purchase (POP) and sales materials; and billboards and signage.
- Print: Newspapers; newsletters; and magazines.
- Broadcast: Podcasts; radio; television; and video.
- Emerging: Streaming media.
- Online: Websites; online ad networks; search engine optimization; online sponsorships; and strategic partnerships.
