SCHOOL PROGRAMS BROCHURE
South Florida Museum Complex
More than 25,000 school children visited the South Florida Museum, Bishop Planetarium and Parker Manatee Aquarium for field trips each year, during the late 1990s.
As more (and newer) educational institutions came on the scene and started competing for those field-trip hours, it became clear that the one-page, 11×17-inch folding piece that had served as a “field-trip brochure” no longer depicted the wide range of mix-and-match programming options that could be found at the complex.
The 12-page school brochure that I edited and redesigned became the primary tool the museum’s tour coordinator used to assist teachers with planning their field trips, which typically included:
- the educators’ choice of specialized tours through the museum;
- the teachers’ choice of age-appropriate star shows or laser-light shows in the planetarium; and
- a presentation with the manatee staff (and Snooty the Manatee) in the aquarium.
After surveying the competitions’ promotional materials, I outlined an initial concept and worked with an outside graphic design firm to finalize the look of the catalog-style piece. Additionally, I collaborated with the tour coordinator and the planetarium director to “punch up” the descriptions of more than 30 museum programs and star show/laser show offerings and wrote the publication’s remaining text.
