“Strengthening the Legacy”
CAPITAL CAMPAIGN BOOKLET
South Florida Museum
In Fall 1999, I composed the copy for a booklet that was the primary promotional piece for “stage one” of a three-year capital campaign to finance renovations to the South Florida Museum.
The museum’s development department provided me with an outline, as well as support materials they had gathered for grant-writing activities. Utilizing these documents as a starting point, I wrote the brochure’s promotional copy to appeal to its designated target audience of prospective major donors, including regional corporations, prominent civic leaders and organizations, and long-time museum patrons.
